Information and Communication Technologies (ICT) are now well established in all spheres of our society. They promote economic activity and changes in social and working habits. Information Systems (IS) have become a key element in companies' business strategies. To deal with this complexity it is necessary to have comprehensive knowledge of the different business units of a company, to understand IT governance and IS services' operational management standards, and to have the skills required to successfully manage projects. This has also led to the introduction of agile methodologies in project management, providing better results, attracting customers and optimizing available human resources. Markets and business environments need differentiating elements to make them competitive, this is where creativity and innovation play a key to success.


The master's degree in Information Systems Management at the University of Salamanca is designed for those interested in learning about the management and coordination of ICT projects focused on the implementation and development of technology and software projects. This will favour employability or the reorientation of a professional profile towards the business management segment. In addition, the knowledge acquired in the course will make it easier to obtain PMI (PMP and CAPM) certifications. This course is supported by Telefónica, Indra, Viewnext, Flag Solutions, Grupo Oesia, Juan Llorens, Nebusens, BeOnPrice, Stratesys, StageMotion, Sidisel, Caetra Studios, Big Bang Box and CSA, who are responsible for the practical part of the course.  


Contact

formacionbisite@usal.es
677 552 639


Pre-registration and enrollement


Pre-registration open 2018/2019. Places are limited.


Pre-registration
from 3 May to 25 May
September 2018

Registration fee
3 to 31 October 2018

Course
From October 2018
to July 2019


Registration fee


Master: 2400 €

Payment with pre-registration

October

February

200 €

1100 €

1100 €

Expert: 1800 €

Payment with pre-registration

October

February

200 €

800 €

800 €


Program


  • A: TECHNOLOGY AND BUSINESS
    • A1.- Economy and globalization on the Internet
      • Introduction
      • Culture and organizational change
      • ICT oriented business
      • Tendencies in the technological sector
      • Macroeconomy in the technological sector
      • The global market of communication technology
      • Internationalization and global business
    • A2.- Finances. Tools
      • Introduction
      • Concepts and objectives
      • Production and commercialization of ICT services
      • Typology and main characteristics of the finances in the technological sector
      • Financial body – ICT Business relationship
    • A3.- Human Resources. Tools
      • Introduction
      • Concepts and objectives
      • Orientation and location
      • Education in ICTs
      • Assessment, motivation and incentives
      • Leadership
      • Human Resource Management through ICTs
  • B: METODOLOGIES FOR INFORMATION CONTROL
    • B1.- Strategy in ICT
      • Strategic Management
      • Culture and organizational change
      • ICT strategic value chain
      • Balanced Scorecards
      • Design and analysis of metrics
      • Continuous improvement efforts based on information
      • Innovation management
      • Bibliography
    • B2.- OPerative Management of ICTs
      • Introduction
      • Policies and Procedures
      • Risk management
      • Information Systems Management Practices
      • Organizational structure and responsibilities of Information Systems
      • Business Application Development
      • Business Application Systems
      • CMMI improvement model
      • Information systems maintenance practices
      • Management of ICT services under the ITIL model
      • Cloud Computing
  • C: PROJECT MANAGEMENT
    • C1.- Management of time and costs in ICT
      • Introduction
      • Conceptual Framework
      • Integration Management
      • Scope Management
    • C2.- Management of Risks in ICT
      • Time Management
      • Management of Costs
      • Quality Management
    • C3.- Quality Management in ICT
      • Human Resources Management
      • Communications Management
      • Risk Management
      • Procurement Management
      • Stakeholder Management
      • Professional Conduct
  • D: CREATIVE THOUGHT AND LEADERSHIP  
    • D1.- Creative thinking
      • Introduction
      • The process of conceptualizing innovative ideas
      • Innovation in technology companies
      • Creativity techniques
      • Creative Thinking Workshop
    • D2.- Communication and leadership
      • What is leadership?
      • Skills and obligations of a leader
      • Communication techniques
      • Negotiation techniques
      • Leadership and Coaching
      • Communication and leadership in the technology sector
      • Problem solving
      • Internationalization
    • D3.- Management and Productivity
      • Traditional project management vs. agile management
      • The Agile Manifesto
      • Scrum
      • Lean IT & Lean Thinking
      • DevOps
      • Kanban
      • Toyota Method
      • International Projects / Offshoring
      • Productivity
  • E: STARTUPS. CREATIVE BUSINESS  
    • E1.- Start-ups. Creative business
      • How to create your own company. Business models in the technology market
      • Criteria for developing a business plan
      • Tools for defining business models
      • Business model analysis
      • From an idea to a business model
      • Company assessment
      • Bibliography
  • F: MARKETING AND ADVERTISING ON THE INTERNET (Optional)
    • F1.- New Marketing Tendencies on the Internet
      • New consumers
      • The digital consumer
      • New means of payment
      • New customer relationships
      • E-commerce techniques
      • Mobile marketing
    • F2.- Advertising and Creative Strategy
      • Inbound marketing: from aggressive to captivating advertising
      • Online promotions
      • Formats of advertising
      • Advertising platforms
      • Stages of campaign development
      • Stories of success and failure
      • Briefing and segmentation
      • How to address the target audience creatively
      • Techniques for generating ideas, assessment and selection
      • Advertisement design
  • G: LEGAL ASPECTS (Optional)
    • G1.- Computer Law and Security
      • Computer crimes, types and consequences
      • Illegal access to confidential data and information systems. Hacking, intimacy and industrial espionage
      • The alteration, destruction or deactivation of data. Viruses, cracking, DdS attacks
      • The legal position of data controllers and data processors
      • Computer scams and frauds. Phishing and spoofing
      • Unauthorised access to certain computer services
      • Avoidance of technological measures protecting intellectual property
      • The responsibility of information society service providers
    • G2.- Legal regime of the internet
      • Law, private copying and anti-copying technology
      • The responsibility of ISSPs for third party activities on the Internet.
      • Legal regulation of the purchase and sale made on the Internet
      • Legal regime for electronic fund transfers
      • Legal regime for electronic data transfers

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